In our journey into the world of business blogging, we, as a team, have been influenced by a few excellent books on blogging. We’d like to mention those books and give the authors their deserved kudos here. We encourage you to read all of them:
The Weblog Handbook, by Rebecca Blood… a fantastic guide to blogging in general and getting started as a blogger. I particularly liked her encouragement and advice for bloggers to find their own individual voices and trust themselves to write about what they love and find interesting - writing for 'an audience of one.'
Who’s There? Seth Godin’s Incomplete Guide to Blogs and the New Web, by Seth Godin… entertaining and useful, full of quick, solid gems of blogging wisdom – my favorite being his list of “Components of a Great Blog” and subsequent explanations. Loved his mantra of 'standing for something.'
Blog Marketing, by Jeremy Wright… a new book outlining the power of blogging as it relates to a business. Wright explains what corporate blogging is and how to make it work for a business. He offers tips on how to use internal business blogs to speed up communication between employees, how to use a corporate blog to expand product visibility and improve customer service, and how to enhance your corporate image using a well-designed and properly maintained business blog.
Blog - Understanding the Information Reformation That's Changing Your World, by Hugh Hewitt... A great book evangelizing blogging. His arguments to businesses of why they should be blogging were very helpful.
The Revolution Will Not Be Televised - Democracy, The Internet, and the Overthrow of Everything, by Joe Trippi... Trippi was the campaign manager for Dean for America. This book tells insights of how Trippi harnessed a grassroots movement with online and offline tools that changed the face of politics forever; fits well with our ideas on the democratization of media.
The Power of Many - How the Living Web is Transforming Politics, Business, and Everyday Life, by Christian Crumlish... A series of case studies that show the power of social networking and how P2P technologies such as web services, blogs, and mobile phone SMS can better connect people with similar interests.
We don’t mean to purposefully exclude any quality books – certainly there are some we simply haven’t read yet – but these are the stand-outs that have really helped us. Let us know about your favorite books on blogging.