Why did we choose to become a business media company using the blogging format to publish?
To understand this, it will be helpful to understand what we believe.
Why business topics?
We chose business topics because that is what we know best. Other media properties (blog networks included) focus on politics, consumer goods, or a broad mixture of topics. We don't consider ourselves experts in those areas. However, we do think we know a great deal about business, and we know we can find exceptional authors with deep business experiences. We also believe that the opportunity to be the platform to connect the supply of business experts with the demand for topical business knowledge is an exciting business opportunity. And then there is that thing about focus...
Why did we choose the blogging format as our method of publishing?
When we published some of our webzines as part of Tornado Solutions, we found the publishing process to be a cumbersome process. To rely on a programmer to take the content, wrap it around some HTML code, and publish it... to really scale, this would become a bottleneck. By using the blogging platform to publish, we can allow most any author the ability to write AND publish their work instantaneously. It also allows the authors to publish at will, around the clock, and as we like to say, in a 'continual publishing process,' meaning that publishing happens continually, instead of on some fixed periodic basis. It also allows for us to syndicate our content through RSS feeds.
And finally, with static sites, it is very difficult for readers to communicate or add to the discussion. The blog format provides the most important feature which allows us to open a dialogue and conversation with our readers, draw from their insights and corrections, and allows them to contribute their expertise and perspectives to the conversation.
To understand this, it will be helpful to understand what we believe.
• We believe in the democratization of media.
• We believe this is a revolutionary movement that is bringing about a new form of media.
• We believe in taking power away from the biased centralized media elite and giving it to the masses in the form of participatory journalism – citizen reporters and expert journalists offering various and diverse views on topics, events, and issues.
• We believe that traditional media properties, such as major TV networks, newspapers, and magazines will continue to see general declines in their viewership.
• We believe that there will be greater and greater choices in media channels.
• We believe that it is important to allow more people to have a voice and to share their knowledge to a broader audience.
• We believe there are critically important voices out there we have not yet discovered.
• We believe that truth and knowledge will be better revealed with transparency, community scrutiny, and robust conversation.
• We believe that there will be more ability for viewers and readers to get what content they want, when they want it, in the manner they want it.
• We believe that advertisers will want to select and target very niche advertising markets, especially opportunities they can track and precisely measure.
• We believe that we are one of the first online media networks to focus on all aspects of business publishing.
• We believe this is a revolutionary movement that is bringing about a new form of media.
• We believe in taking power away from the biased centralized media elite and giving it to the masses in the form of participatory journalism – citizen reporters and expert journalists offering various and diverse views on topics, events, and issues.
• We believe that traditional media properties, such as major TV networks, newspapers, and magazines will continue to see general declines in their viewership.
• We believe that there will be greater and greater choices in media channels.
• We believe that it is important to allow more people to have a voice and to share their knowledge to a broader audience.
• We believe there are critically important voices out there we have not yet discovered.
• We believe that truth and knowledge will be better revealed with transparency, community scrutiny, and robust conversation.
• We believe that there will be more ability for viewers and readers to get what content they want, when they want it, in the manner they want it.
• We believe that advertisers will want to select and target very niche advertising markets, especially opportunities they can track and precisely measure.
• We believe that we are one of the first online media networks to focus on all aspects of business publishing.
Why business topics?
We chose business topics because that is what we know best. Other media properties (blog networks included) focus on politics, consumer goods, or a broad mixture of topics. We don't consider ourselves experts in those areas. However, we do think we know a great deal about business, and we know we can find exceptional authors with deep business experiences. We also believe that the opportunity to be the platform to connect the supply of business experts with the demand for topical business knowledge is an exciting business opportunity. And then there is that thing about focus...
Why did we choose the blogging format as our method of publishing?
When we published some of our webzines as part of Tornado Solutions, we found the publishing process to be a cumbersome process. To rely on a programmer to take the content, wrap it around some HTML code, and publish it... to really scale, this would become a bottleneck. By using the blogging platform to publish, we can allow most any author the ability to write AND publish their work instantaneously. It also allows the authors to publish at will, around the clock, and as we like to say, in a 'continual publishing process,' meaning that publishing happens continually, instead of on some fixed periodic basis. It also allows for us to syndicate our content through RSS feeds.
And finally, with static sites, it is very difficult for readers to communicate or add to the discussion. The blog format provides the most important feature which allows us to open a dialogue and conversation with our readers, draw from their insights and corrections, and allows them to contribute their expertise and perspectives to the conversation.
» Sowing Seeds for the New Year from Know More Media
This week, as a company we will make new goals that support our mission to become the leading business blog network. We will evaluate our business, our product and our method of delivering relevant and timely business information. [Read More]
Tracked on: January 2, 2006 3:27 PM | Permalink to Trackback