The Funnel Flipping into the Megaphone
The funnel is the process in which you gather and acquire customers moving them from prospects to customers. If you do it right, by the time the customer gets through the funnel, he will want to become an evangelist for you and spread your message with a megaphone. They become sneezers.
Today, Seth Godin released a new ebook called "Flipping the Funnel". It has the same cover as can be seen in the picture from the conference that I have shown above. It can be downloaded here and best of all is that it is Free! Cost is ZIP, ZERO, NADA, NOTHING! (Seth makes his profit through volume!)
I just finished reading Flipping the Funnel. I loved this statement:
Turn strangers into friends,
Then turn friends into customers,
And then do the most important thing,
Turn your customers into salespeople
By the way, here are Flickr shots of Megaphones! Seth, where is your Flipping the Funnel image?
We hope that one day Andrea (shown above) will spread the news about Know More Media!