Notice to NAA and to the MPA - We welcome your $90 million dollars! Come spend some of that "cold, hard" cash on some "edgy creative executions" with Know More Media network of niche business sites!

The Pez Dispenser is a great example of Umair Haque’s “unbundled microchunks”.

You can take several packages of pez candy, unwrap them, mix them up, load the Pez candy into the Pez dispenser and store them indefinitely.  The Pez dispenser is portable and dispenses its content upon demand of its owner.  It doesn’t dispense all of the contents at one, just in small, individual “microchunks” or pieces.

Free email distribution leads to the unintended consequences of higher transaction costs for the consumer.  A Semi-Free model transfers some of that transaction cost from the consumer to the business that sends the email.  It helps, in Seth’s words, to “add friction” which raises the ROI threshold for the emailer and lowers the transaction costs for the consumer.

An open letter to Darren Rowse,

Darren, we at Know More Media, are the hungry Grasshopper, learning at the feet of Masters, like yourself, hoping someday to be able to snatch the pebble out of the hand of the Master.  Teach us o wise one and we will listen!