Steve Rubel at MicroPersuasion threw out an interesting post about auditing data on blog networks. As Steve points out, advertisers and marketers on traditional media have relied on data provided by


Steve notes that blog networks need the same if they will become commercially viable. We agree. More important than just traditional (even online) traffic metrics, Steve introduces the concept of “influence metrics.”

This notion makes sense. A promotion or ad campaign attached to an influencer should have a premium ad rate. Perhaps an “influencer score” or rating will develop. We all know the blogosphere A-listers, these are influencers. Their readership and influence is tremendous. We read and follow them.

Will a rating system define B and C-listers? Will the ad market stratify and align to this rating? Can there be an equivalent A-lister or influencer in a niche, that may be obscure to the mass media but nonetheless, valuable to a niche advertiser?

As the blog nation continues to grow, the noise is increasing. Advertisers will look to the few voices that rise above the noise and that can allow advertising focus. We intend Know More Media to rise above the noise as a network by focusing all our blogs on business topics. In addition, we are striving to find authors that are thought leaders in businesses niches. Over time, we believe this focus will help establish Know More Media as a premium network of niche authorities in business. We hope the new metrics will bear this out to advertisers.