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Apr 9
Advantage: Blogs
There is nothing like a little good news to show you that you aren’t crazy. Like many, we have staked a claim that blogs will be a part of a trasformation of media.  More than a couple of stories have broken out the past few days extolling the value of blogs. Thanks to our friend Steve Rubel at Micropersuasion for pointing some of them out including one in our own backyard.

The most interesting of these was a story in the Washington Post about how productivity bloggers such as 43folders and lifehacker are offering useful tips to deal with ever increasing information and technology tools. The irony, not lost on the Post, was that many of these tips are not technology oriented at all – but old school.  I guess some skeptics might suggest that blogs by their very nature would promote technology. But why should they?

Our purpose in all we write on Know More Media is to help business people get more with less. That is - know more about a specific business topic by searching less, reading less (taking less time for both) and paying less. To us, that is being more productive. It may not be the solution for everyone and for every problem everytime but we are betting it all that the business blog will be one productivity tool for every business person. We even have our own productivity blog at KMM called ProductivityGoal. Success for us is doing what we can to help our readers be better at what they do.


1 Comments


Hal, Thanks for mentioning my blog along with 43folders and lifehack! I really admire (and read) both those blogs. That's a really interesting point you make that blogs themselves are a productivity tool, particularly combined with RSS, because they allow you to easily focus on and receive the specific information you want. A blog is one tool to handle what Bill Gates calls "information underload," which occurs when you can't find the actual info you need because the information ocean is so vast. I'm careful about recommending technological productivity solutions on my blog because sometimes the learning curve and the complexity of using them outweighs the purpose they're being used for. People tend to get excited about the latest gadget and lose sight of why they wanted it to begin with. Maybe it can do cool things, but are they the cool things that you need? Google Desktop Search, which I wrote about recently, is an example of a very effective tech solution; virtually no learning curve, simplicity of use, and high utility.

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