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Apr 9
Gospel of PEZ Rolls Forth with Yoda
Hal Halladay April 9, 2006
Know More: Microchunks, Pez Dispensers, 2.0, Pez Dispensers
Micheal Daehn from Marketing That Rocks got on board with the PEZ movement.  How can anyone resist the PEZ?
yoda_pez.1.jpg
Michael has thrown in a little extra with his Yoda PEZ.

In the words of the small-statured but wise and powerful Jedi

“Try not. Do or do not. There is no try.”

6 Comments


Hal, very excited I am - want to get my Yoda PEZ dispenser I do - mm yes.

Posted by: Easton Ellsworth | April 10, 2006 9:47 AM | Permalink to Comment

Jealous. So. Jealous.

Posted by: Jon | April 11, 2006 8:26 AM | Permalink to Comment

Hal, Can you tell me how you do the wrap around text thing? I can get the image at the top or the bottom of my text, but not to the sides. Thanks.

Posted by: panasianbiz | April 11, 2006 9:57 PM | Permalink to Comment

I have been thinking about the PEZ illustration- while PEZ is yummier, I think Legos may be a better illustration. It is not just about breaking content into smaller parts, it is also a matter of encouraging and facilitating rebuilding by consumers into their own structures. And there are some cool Yoda Legos too!

Posted by: Michael Daehn | April 13, 2006 6:55 AM | Permalink to Comment

Michael, good point. I like the metaphor of repurposing and letting consumers mix and match their content. For our authors, dispensing small chunks of expertise makes sense too (PEZ). You can't really dispense legos but once you have several pieces as a consumer, you can build it into a variety of creative outcomes including Yoda!

Posted by: Hal Halladay | April 13, 2006 8:22 PM | Permalink to Comment

» Independents Unite! from Know More Media
I read an interesting conversation on Gary Goldhammer’s blog, Below the Fold. Gary writes on “New journalism, modern public relations and shifts in media practices.” In a post entitled “Unbundled Journalists: Every Reporter... [Read More]

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