Know More Media: Gospel of PEZ Rolls Forth with Yoda

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Apr 9

Gospel of PEZ Rolls Forth with Yoda

Hal Halladay

April 9, 2006

Know More: Microchunks, Pez Dispensers, 2.0, Pez Dispensers

Micheal Daehn from Marketing That Rocks got on board with the PEZ movement. How can anyone resist the PEZ?

Michael has thrown in a little extra with his Yoda PEZ.

In the words of the small-statured but wise and powerful Jedi

“Try not. Do or do not. There is no try.”

related entries

10 Reasons We Love PEZ and Blogs Oct 26, 2006
The Pez Dispenser - Unbundled Microchunks Feb 8, 2006
2007 TIME Person Of The Year: Vladimir Putin, President of Russia Dec 19, 2007
Know More Media’s Two-year Anniversary – State of the Union Dec 17, 2007
Ideeli: Exclusively For Serious Fashionistas Dec 17, 2007

6 Comments

Hal, very excited I am - want to get my Yoda PEZ dispenser I do - mm yes.

Posted by: Easton Ellsworth | April 10, 2006 9:47 AM | Permalink to Comment

Jealous. So. Jealous.

Posted by: Jon | April 11, 2006 8:26 AM | Permalink to Comment

Hal, Can you tell me how you do the wrap around text thing? I can get the image at the top or the bottom of my text, but not to the sides. Thanks.

Posted by: panasianbiz | April 11, 2006 9:57 PM | Permalink to Comment

I have been thinking about the PEZ illustration- while PEZ is yummier, I think Legos may be a better illustration. It is not just about breaking content into smaller parts, it is also a matter of encouraging and facilitating rebuilding by consumers into their own structures. And there are some cool Yoda Legos too!

Posted by: Michael Daehn | April 13, 2006 6:55 AM | Permalink to Comment

Michael, good point. I like the metaphor of repurposing and letting consumers mix and match their content. For our authors, dispensing small chunks of expertise makes sense too (PEZ). You can't really dispense legos but once you have several pieces as a consumer, you can build it into a variety of creative outcomes including Yoda!

Posted by: Hal Halladay | April 13, 2006 8:22 PM | Permalink to Comment

» Independents Unite! from Know More Media
I read an interesting conversation on Gary Goldhammer’s blog, Below the Fold. Gary writes on “New journalism, modern public relations and shifts in media practices.” In a post entitled “Unbundled Journalists: Every Reporter... [Read More]

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