« Citizen Journalism Matters | Main | Thought of the Day: Embrace Change »

Apr13
What Is It That We Are Doing Again?
I had a thought provoking experience this morning that warrants a post to the brain trust of the blogospher.
 
This morning I was invited to my son's middle school or a career day.  I was asked to speak at 4 different sessions to a group of squirmy, fidgeting 7th graders.  Now that crowd is a challenge any way you slice it. 
 
Last night as my wife reminded me of this assignment, she commented "keep it straightforward and exciting."  Which was a polite way of saying "don't bore them to tears, and try and save Matthew's fragile 7th grade reputation by not acting like a nerd."  Being a self proclaimed tech geek, at that point I knew I had my hands full.  All night long, I had visions of eggs being thrown and  Matthew being damaged for life because of his dad's lack of  the "cool" factor.
 
When I woke up this morning, I determined to talk about the impact of technology on our lives and how fun, yet fearful this change is.  The biggest challenge was defining what we do.  Think about it.  How do you describe in 30 words or less what we do?   I guess we could start by saying "The Democratization of Media Is At Hand!"  Here come the eggs and my son Matthew is now crawling under the desk in horror...  Luckily I did not do this, but sadly I could not hold it to 30 words or less. 
 
One of my heros in life and a man I consider a mentor even though he really does not intimately know me is Ray Noorda.  Ray was a brilliant visionary adept at creative technology strategy, conservative in nature, and full of strong moral fiber.   Ray was the CEO of Novell and had huge impact in the networking industry.   One of Ray's mantras was:
 
Resist Change and Die,  Adapt To Change And Survive, Create Change and Thrive! 
 
At no time in the history of the world has this statement been more appropriate.  These squirmy little 7th graders simply do not realize the challenges they will face.  The impact of globalization, the level of competition, and the dramatic changes that will occur in form and function in relationship to consumption of media and information.
 
By the 4th session with these 13 year olds I had it figured out (luckily Matthew my son was in the 4th session).   I pulled out all the technology in my pockets, stole the teachers Trio phone, and painted the picture of our world    -    and thier world.  Blogs, podcasts, VOIP, decouple of time from media, and most importantly the definition of self selected social networks .  We talked about India and what the 13 year olds were doing in Bangalore to compete.  We talked about the rapid change of technology and need to adapt and think nimbly. 

To sum it up, they got it!  They not only got it, but they welcomed it and were excited by it.  My final thought in the blog is the same as my final thought to Matthew's peers.  
 
Let's create change and thrive!

What a ride this is going to be.

6 Comments


Rich, what an exciting venture -- and so well written! Wow -- you really had me, no wonder you had the kids! Thanks for sharing this keeper... If you could have summed up the key takeaway from one seventh grader there, what would that have been?
Rich, It is great to see you post! You have a great voice! ddt
Great thoughts Rich! I'm glad you didn't get any egg on your face!
A question you and Jon stirred in posts yesterday still has me going at http://www.brainbasedbusiness.com/2006/04/change_waiting_in_wings_of_you.html today. Any ideas?
Ellen, I have a love hate relationship with your questions. To quote someone rather thoughtful, they cause my " dendrite brain cells to be required on a daily based". :-) I think the power and capacity of the human is to change and control our destiny. This means we can break bad habits, we can change, and we can control our destinies, that is what makes us unique from other animals. One of my favorite books that also promotes this concept but inverts to positive habits is Steven Covey’s 7 Habits of Highly Effective People. You had also asked me the #1 take away from the 7th graders. With out question, no fear of change and adapting to a new brave world.

» Thought of the Day: Embrace Change from Know More Media
Today's thought is about change in the Internet era.  (Hence the spring flowers at right.)Right now, hundreds of "Web 2.0" companies (maybe we should lose the quotation marks) clamor for our collective attention.  Today's thought: D... [Read More]

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Citizen Journalism Matters | Main | Thought of the Day: Embrace Change »

Know More Media is an online publisher of business information and news. Our authors provide a broad spectrum of business knowledge, publishing their expertise on a continual basis.

Search Network:
Subscribe
What's this?

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb



Know More Media is a network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb