We have invited our Authors to reach out and interview someone this week.  We are calling it "King for a Week" in recognition of Larry King, one of the legendary media interviewers over the past few decades.

So far we Know More about:

• Buzz Bruggeman, founder of ActiveWords and author of BuzzNovation.  He loves Jim McGee's idea that bloggers can be like your own "intelligent agents" who run around the net and find stuff for us.
• Buzzoodle's Ron McDaniel shares how buzz marketing can impact your sales efforts.  One tip is to get to know people in the media and be helpful to them.   Ron also shares why Buzz works (it gets people talking about your product).  What is the major mistake that sales people make?  Not understanding the customer well enough.
• Novelist and writer Jim Munroe is covered in a week long interview, with quotes from a dazzling essay about writing.
• Dr. Hsien-Hsien-Lei who suggests that pharmceutical companies could help combat negative PR through effective use of blogs
• Beauty blogger extraordinaire, Christina Jones, who writes 8 blogs about beauty, health and other topics and suggests that business blogs add a new dimension to customer relations.

We also have a series of posts of an interview with the #1 sales author in the world, Jeffrey Gitomer. In these posts, Jeffrey shares with us such things as:

• The best way to get an unsolicited email to be opened is to ask a question in the subject line that is specific to the recipient.
• The number 1 reason why sales professionals left their previous job.
• How to "Fire Your Customer".
• The 3.5 forms of mistakes salespeople make with angry customers.

We look forward to knowing more about more great business and thought  leaders through the week.