plus  = BAM!!

The buzz continues when it comes to the business impact of a backyard experiment involving Diet Coke and Mentos.  Indeed, there are some awesome marketing carbotechnics!

What does this mean to The Coca Cola Co. (KO) and Mentos, a unit of Italian confectioner Perfetti Van Melle. The Know More Media authors have weighed in. 

Multileveler suggests Coke needs an attitude adjustment in Diet Coke Doesn't Get It.  As noted by a Coke spokesperson, "We would hope people want to drink [Diet Coke] more than try experiments with it."  Shall we just say maybe Coke is in need of a caffeine fix?

But Mentos, Ah The Fresh Maker.  Now they know how to go with the flow, jump on the bandwagon and in any other cliche way take advantage of this great, free and creative publicity. 

Marketingblurb, believes that "shooting Diet Coke into the air is more fun and healthy than actually drinking Diet Coke" in Diet Coke Mentos Fountains and is similar to the fountains at the Bellagio Hotel in Las Vegas.  That said, Marketingblurb also notes that Coke is using vlogging and blogging in connection with World Cup promotion to reach UK teens. Let see, Diet Coke and Mentos experiments and videos adopted by a zillion teens at no cost.  Coke and its kitschy yet expensive World Cup campaign expected to fail. Go figure.

Webmetricsguru finds it all intriguing and keeps it simple with this observation - "So don't drink Coke and eat Mentos at the same time."

No surprise that there is now a website, cokementos.com, that is providing very little information but a lot of Google Adsense ads. At least they found something with which to busy themselves. They write on their "about" page:

"We are in the middle of a new scientific revolution. It's not about technology, the internet, medicine or anything remotely useful. This revolution is not borne out of necessity, but rather it is boredom and an excess of free time that has lead to the greatest scientific discovery in years."