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Jul11
One in a Billion World Cup
A billion. Now that is a lot. I was one of a billion that tuned in to watch Italy vanquish France in the World Cup. I guess I could have felt alone, just a tiny small digit in a sea of numbers. After all, a billion is a lot. For example,

A billion dollar bills stacked would be about 50 miles high.
A billion seconds ago it  was 1959.
A billion minutes ago Jesus was alive.
A billion hours ago our ancestors were living in the Stone Age.
If you sat down to count from one to one billion, you would be counting for 95 years.
A billion kids makng a human tower, would extend past the moon.
world cup crowd.jpg

For me, I felt like I was part of the world culture that had watched and waited for the 90 minutes that would prove who in the world was the best. Eventually it took 90 minutes plus stoppage time plus 30 minutes of overtime, an ill-advised head-butt and then penalty kicks to determine Italy as the 2006 World Cup Champion.


For the world, futball is more than just a game. It is part of a national and cultural identity. It is the world’s game because it stars are not only national heroes but global stars. Beckham, England’s most celebrated player kicks the ball for Real Madrid in Spain while in the English Premier League, Portugal’s Christano Renaldo plays for Manchester United, France’s Thierry Henry plays for Arsenal and Germany’s Michael Ballack plays for Chelsea.

Based on culture or national identity, the 2006 soccer World Cup set television ratings records. Cumulative viewing figures for the month-long tournament hit 30 billion or five times the total world population. Even the U.S. fans showed up. Nearly 17 million U.S. viewers tuned in for the final that included 11.9 million on ABC and 5 million on Univision. That represents a 152 percent increase from the 2002 World Cup. 

While the 2006 World Cup final is no Superbowl (90 million viewers) , it did exceed the average audience last month for the NBA Finals between Miami and Dallas by about 4 million viewers. It also nearly reached the 17.5 million viewers that watched Florida beat UCLA in the NCAA basketball title game and the 17.1 million average for the White Sox's sweep of the Houston Astros in the World Series. The game also provided the BBC with its best-ever World Cup Final ratings.

Check more views about the World Cup and media at Adhurl, BizofShowBiz, IndianRaj, SoutheastAsiaBiz, and TheAlphaMarketer.  


1 Comments


Nice summary, Hal. It's fascinating to watch the World Cup become more popular and to see what media businesses are doing to capitalize on that popularity.

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