I loved Seth Godin’s simple post about how marketing matters.
He gave an example about a teen center in Denmark, SC that substantially reduced the teen pregnancy rate in its market area by adhering to some basic marketing principles that are so simple they seem to be often forgotten.
With few marketing dollars to spend, the Center identified their market, communicated with that market and created a platform for their message to spread. It wasn’t about spending money but getting more voices involved and focusing on the message.
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