Our own Hal Halladay, CEO and co-founder of Know More Media, was recently interviewed and featured in the news. Ben Kuo of SoCalTech.com talked with Hal, asking many questions pertaining to Know More Media’s origins, business model, and future designs. SoCalTech.com is an online news source dedicated to high technology in Southern California. The article appeared on SoCalTech on Aug 10, 2006. It was also distributed on TechRockies.com, an online source of high technology news and information for the Rocky Mountain region.

In the interview, Hal gives very insightful and frank responses to many compelling questions. For example:

Ben Kuo: How has the reaction been from the blog community to the idea [of the Know More Media business blog network]?

Hal Halladay: They get value from being a part of a network, because of the distribution opportunities for us to provide content to partners. It's hard to raise it to that level when you're on your own. There's a network effect—someone may come in looking at a blog on marketing, for example, and might be interested in something related to advertising, or something specific to a vertical.