It looks like the entertainment industry is making
some concessions when it comes to the need to integrate new media (in its various forms) into its business strategy. To be fair, there have been many such concessions but there seems to be a more concerted (or forced) effort of late.
Let's revisit recent technology news for a moment. YouTube was on the verge of the same type of legal battle that left Napster in obscurity. Instead of experiencing the a similar fate, YouTube set safeguards in place and took a calculated risk letting users upload anything and removing the material retro-actively when the copyright holder requested. In the end, Warner Music made a deal with YouTube and other companies quietly followed suit prior to the video sharing site's acquisition by Google.
Our entertainment industry guru at BizofShowBiz recently informed us that NewsCorp.(NWS) teamed up with DirectTV for a reality show about MySpace. While NewsCorp was one of the first media companies to try and capitalize on the social networking phenomena by purchasing MySpace, the company also continues to find new ways to mesh both the virtual and real worlds of mass media. With all of this happening, it is no big surprise that talent agencies are turning to the Internet to search for talent .
BizToolBelt indicated a new business model for music with the British pop band Keane releasing a limited edition of their new album on flashdrive. Perhaps the band's lable understands the self-centered nature of music consumers.
With all the advances in new media and the waning resistance to industry change, not everyone in seems to Hollywood get it. Some think expaning their holdings is a way to succeed as new media expands. ITechTips argues that this could limit the competition and tip the balance in favor of companies with deep pockets.
Even industry trade unions a even making a play for a piece of the digital pie, asserting that "members should be paid for the use and reuse of their work."
some concessions when it comes to the need to integrate new media (in its various forms) into its business strategy. To be fair, there have been many such concessions but there seems to be a more concerted (or forced) effort of late.Let's revisit recent technology news for a moment. YouTube was on the verge of the same type of legal battle that left Napster in obscurity. Instead of experiencing the a similar fate, YouTube set safeguards in place and took a calculated risk letting users upload anything and removing the material retro-actively when the copyright holder requested. In the end, Warner Music made a deal with YouTube and other companies quietly followed suit prior to the video sharing site's acquisition by Google.
Our entertainment industry guru at BizofShowBiz recently informed us that NewsCorp.(NWS) teamed up with DirectTV for a reality show about MySpace. While NewsCorp was one of the first media companies to try and capitalize on the social networking phenomena by purchasing MySpace, the company also continues to find new ways to mesh both the virtual and real worlds of mass media. With all of this happening, it is no big surprise that talent agencies are turning to the Internet to search for talent .
BizToolBelt indicated a new business model for music with the British pop band Keane releasing a limited edition of their new album on flashdrive. Perhaps the band's lable understands the self-centered nature of music consumers.
With all the advances in new media and the waning resistance to industry change, not everyone in seems to Hollywood get it. Some think expaning their holdings is a way to succeed as new media expands. ITechTips argues that this could limit the competition and tip the balance in favor of companies with deep pockets.
Even industry trade unions a even making a play for a piece of the digital pie, asserting that "members should be paid for the use and reuse of their work."
Comment Preview