I am presenting today to the Orange County Management Association on "Using Search Engines to Promote Your Business".

Here is part of my presentation, which are 6 steps to follow to rank well in the search engines.

1. Identify Top Keywords
2. Build your site with Search Engine bot friendly architecture
3. No Black Hat stuff!
4. Build relevant, timely, and quality content
5. Submit site to Google Webmaster Tools, Yahoo Site Explorer, etc.
6. Inbound Links, Inbound Links, Inbound Links

Keyword tools include:

• Google Keyword Estimator
• Yahoo Keyword Tool
• Wordtracker

I also will say what to avoid and stay a "White Hat":

• Don’t Keyword Spam
• Avoid Doorway Pages
• No Hidden text
• No cloaking
• Avoid Links to / from Bad Neighborhoods