Today, Know More Media was featured in the Orange County Register—Orange County, CA’s premier news source. Jan Norman of the OC Register wrote the article Paying Bloggers as a Business Model, published on Monday Nov 13, for which she interviewed Hal Halladay, CEO and co-founder of Know More Media. The article appeared in the Money section of the Orange County Register, both in the online and traditional print versions of the newspaper. Our company is based in Brea, Orange County, California, so the OC Register is close to our hearts.

The article addresses topics concerning Know More Media, such as blog networks, our business model, growth rate, current online traffic, future traffic trends, online revenue sources, and very detailed data on our readership demographics and the credentials of our bloggers.

Jan Norman accurately portrayed our company, our goals, and our business philosophies. For instance, she included this quote from Hal:

“Our goal is to establish legitimate news and information destinations where business people want to come, learn and engage in conversations about business.”

She even took the extra effort to interview one of our outstanding bloggers, Diane Ensey of AListReview and DoRealTime, from whom she garnered poignant feedback regarding the blogger’s side of writing for our large blog network:

She [Diane] estimates that she spends two to three hours a day writing the blog for which her pay totals about $500 to $1,000 a month.

"The payments are insignificant compared to the authority and business opportunities I have gotten," she said. "My technology business has increased a third since I started blogging."

She also provided a useful blog network ranking chart, sourced by BlogNetworkList, which she utilizes to point out:

Know More Media already ranks seventh among blog networks for number of blogs and 22nd overall based on such factors as pages indexed on Yahoo and Google.