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Feb 4
Snickers: Kiss - Super Bowl 2007 Ad

Snickers -by Mars, Incorporated: "Kiss" - Super Bowl 2007 Ad

 

 

What grade would you give this ad?

6 Comments


speak your mind about your disapproval of homophobic advertisements such as this, contact Mars, Inc directly and and let your voice be heard. +1-703-821-4900 (Phone) +1-703-448-9678 (Fax)
homophobic and immature, put some thought into your next campaign so that you don't alienate such a large group of people, really bad marketing

» Top 10 2007 Super Bowl Ads from Know More Media
We have published most of the 2007 Super Bowl Ads, thanks to the folks at IFILM on Know More Media.  Now is the time for our selection of the top 10 Super Bowl Ads of 2007.  The criteria for judging... [Read More]

Actually, I believe this ad is distinctly -not- homophobic. In fact, I would say that it was created in direct contrast to the overtly masculine ads that are run during football games. People are too quick to assume malice on other people's parts.
Here's a copy of a note I sent to Snickers: I just wanted to send a note to you, Snickers, concerning the Super Bowl commercial you aired on 02/04/2007. I understand that there has been some considerable objections by the Gay and Lesbian community about The Kiss commercial, and I just wanted to say, as a gay man myself, that I think ad was quite entertaining and not in the least bit offensive to me, personally. In fact, I thought it was, by far, the best advertisement I witnessed during the game. It's a pity that some people don't have a sense of humor when it comes to their sexuality. I'm sure the same people who are fuming right now about the contents of this commercial are craving a Snickers bar, because...they are damn good candy bars.
I read over at GayMarketNews.com that the very same agency, Omnicom, who own Chiat Day that made these anti gay PR Snickers commercials owns another agency -- Outfront -- that tries to MAKE money for Omnicom by selling the gay market to corporate advertisers. Hypocrites or what?!?! Bob Ray Smith.

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