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Mar 7
Know More Media Review: A Brain Based Approach, a Scary Precedent and Sacred History

 

BrainBasedBusiness author Dr. Ellen Weber recently interviewed by Anbrain.jpgna Farmery at Engaging the Brand. I would encourage everyone to listen if you are interested in hearing Dr. Weber explain her brain based approach to business in such a simple and personable way, that you might actually retain the information she provides! I was truly impressed.

Online media seem to be under siege. While Google takes on Europe and Viacom claims vindication, there was a more disturbing precedent set by the French Constitutional Council.  The council has practically criminalized citizen journalism by passing a law prohibiting anyone other than “professional journalists" from filming or broadcasting acts of violence by. The council is also considering cesoring other online media, calling the internet government sactioned chanels they can censor as they deem necessary.

On a more positive note, TheAlphaMarketer examined why the media is no longer “mass” but rather a collection of various niche topics, arguing that targeting a segmented market is the way to surviving in the future of media.

Bill Belew, author of several Know More Media blogs, touched on an interesting subject when asking why is “historically Black” important. The answer might depend on who you ask. My opinion... Because they were created to serve the Black community durring a time when racism and discrimination were a more overt and there seemed to be no other alternative. For many, Historically Black Colleges and Universities (HBCUs) are a sacred part of the African American history and civil rights struggle in the U.S.

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3 Comments


The conversation I had with Dr Ellen Weber was one of the most inspirational I have ever done on a podcast - a truly wonderful lady. The interview is over 2 parts, Show 67 and 68 and I think it is superb content. I will be interviewing her colleague later in the month. But if anyone has anything to add just leave a comment over at theengagingbrand.typepad.com as I would love a discussion on the topic! Thanks for the shout out....
Hi Kimberlee, since I've worked with Ellen for over 10 years now, I must say that one work applicable to her is -- surprise. I found the interview just as much fun as you because Ellen's answers always like to new contexts in exciting ways. That's what makes her different than others -- she's just not formulaic. And, Anna's wit and sharp questions picked Ellen's brain in delightful ways. All your readers will enjoy this one!
Thanks Kimberlee and Anna for the chance to interact and to use some of the new to change a bit of the old! Wow - you have me rather excited about the work I get to do for another day! It's truly motivational to work with professionals like you and it's also fun to learn together! I'm thrilled Dr. Robyn McMaster will be talking about brain based business soon too! We do most of the brain based conferences and work collaboratively and Robyn relates this work to the arts over at http://brainbasedbiz.blogspot.com/. You'll love her insights:-) As my Irish colleagues say - may the roads rise up to meet you!

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