This week on the Know More Media network, the topic of the potential sale of Business.com for $400 million has been a hot topic. Originally reported in the Wall Street Journal, many business experts have been voicing their analysis and opinions of the possible deal. Business.com is basically a web directory based on business topics that capitalizes on paid search advertising, grossing an expected 2007 revenue of about $15 million. Business.com was bought by the current owners, Jake Winebaum and Sky Dayton, in 1999 for $7.5 million.

Let’s take a look at what our authors had to say:

Know More Media’s CEO, Hal Halladay, analyzes the effectiveness of a Business.com listing versus a high search engine ranking result. What is more valuable? Is the price Business.com charges worth the cost to a business?

On TheAlphaMarketer.com, Gary Bourgeault sees this potential sale as a reflection of the future of Business.com, rather than its current state. Yes, it’s valuable, but it could be even more valuable.

Carolyn Manning offers an excellent 3-part analysis on ProductivityGoal.com, giving the quick history of Business.com, the growth of Business.com, and the future implications of such an acquisition.

On MarketingBlurb.com, Susan Gunelius analyzes the incredible marketing and advertising value of the Business.com name and brand.

Linda Chan on CompanyCounselor.com wonders how the Business.com sale may affect the offline world. Will there be increased mergers and acquisitions in that market?

Gary Bourgeault discusses the impressive growth and success of Business.com on ManagersRealm.com—it’s difficult to argue with Business.com’s results.

What do you think about the $400 million price tag for Business.com?