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Jul17
Closing the Generation Gap in Small Business

I’d like to believe that in many ways I can be cool like the kids. Despite my 4+ plus decades on this earth, my youth seems fresh in my mind. Often, I would like to think young, act young and have fewer wrinkles, aches and pains. Then again,generation_gap.jpg sometimes the behavior of the upcoming generation drives me nuts. However, I know by the many times I have been called "Mister" or "Sir," nobody is confusing me  with today's youth.

So I have to face it. Despite my best efforts, there is a gap that divides me from a younger generation. There have always been generational gaps and with the rapid change of technology, there always will be. 

Technology has a major impact on "Generation Gaps” and likewise on business. Currently, there are approximately four generations – Seniors, Boomers, Generation X and the Net Generation. With rapid changes in technology, it would be foolhardy to imagine that these generations understand, utilize and value technology similarly. While there may be some adoption across all four generations, each generation has applied technology to their life quite differently.

So what happens when one, two, three or even four generations come together in business? How is technology acquired, adopted and used by people of different generations?  Is it different for a family-owned business?

According to a recent study commissioned by Microsoft Corp. and conducted by KRC Research,

“Six in 10 business owners with multiple generations working in the business say there have been disagreements between older and younger generations about how to invest in technology.”

Most businesses have multiple generations working in the business. Therefore, most businesses face the challenge of their people understanding, acquiring and deploying technology differently. How difficult is it for small businesses?

Over the next four days, Know More Media will publish a series of articles that explore the Technology Generation Gap and how it affects small business.  We will look at:

The Technology Generation Gap for Family-owned Businesses – Old school meets new cool

Beyond the Cool Factor - Is technology more than just fun or can it improve your small business?

Leveling the Playing Field – How can technology enable small business to better compete with large companies that have more resources?

Surfing Small Business – How can a small business utilize online tools like websites and social media to improve their business?

We look forward to sharing our views and research. Please join us and share your experiences and opinion on these important topics for small business.


7 Comments


Older workers can't sluff off the impact of technology just because they are unfamilar. They need to re-tool themselves to stay in the game as I mention in my most recent post on smallbusinessboomers.com.
Media companies are no longer hiring Advertising Executives... they are hiring creatives. Ad agencies and the media companies themselves are becoming one.

» Part 2: Beyond the Cool Factor from Know More Media
It is a pretty well established fact that technology is a key factor in today’s business world. However, for small businesses which tend to be closely knit, there are often differing opinions between the younger and older generations regarding... [Read More]

» Part 1: Measuring the Technology Generation Gap for Family-owned Businesses from Know More Media
Family-owned businesses face unique challenges and likewise provide unique opportunities.  Often the issues that challenge a family-owned business are related less to the business and more to the family. Family businesses often differ from non-fam... [Read More]

» Part 3 – Leveling the Playing Field from Know More Media
Technology has always been a key factor in the success of any business, industry, or organization—those with more advanced technology usually win. Whether it’s been an army, a farm, or an international corporation, the entity with the bette... [Read More]

» Small Business Generation Gap, Part 4: Web Marketing from Know More Media
Emerging uses of technology such as the World Wide Web, blogs and social media or news/URL sharing websites are not only changing the way small businesses market themselves, but are also exposing and perhaps widening a generation gap in terms... [Read More]

» Know More Media’s Two-year Anniversary – State of the Union from Know More Media
Our two-year anniversary is a significant time for us at Know More Media—a time to reflect on where we came from and to take stock in our current state of affairs. The last year of business for us since... [Read More]

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« Rupert Murdoch, Wall Street Journal, Dow Jones News | Main | Part 1: Measuring the Technology Generation Gap for Family-owned Businesses »

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