I am a huge advocate of accountability, at a personal level, corporate level, government level, you name it. This is why I love www.Carma.org – a new website created by the Center for Global Development, a Washington DC-based think tank. Carma.org is “a massive database containing information on the carbon emissions of over 50,000 power plants and 4,000 power companies worldwide.” It is a way of educating the public and holding these companies and governments publicly and socially accountable for their carbon emissions.

Yet again, you dirty businesses can’t hide! Already, online watchers are getting savvy to the power of information provided by Carma.org. Case in point, this article on BlueIndiana.net: “Indiana’s dirty little secret: 3^rd in nation for CO2,” the data for the article gleaned from Carma.org and TheClimateRegistry.org. Ah yes, the power of knowledge strikes again!

How important is it to you non-green businesses to keep your customers? As the world progresses toward being more environmentally-friendly, customers’ awareness and environment savvy expand. Customers will increasingly possess the power and information to hold businesses accountable for their level of “greenocity.”

This is just the beginning. More websites and tools will arise to help our nations and businesses be held accountable for their responsibility to the proper stewardship of this earth.