Blog network Know More Media will license the publishing technology and utilize the advertising sales network of blog network b5media in exchange for equity.
extensive advertising sales network and relationships. b5media will exclusively represent and sell advertising on behalf of the Know More Media business blog network. In exchange for these services, b5media will be acquiring a portion of equity in Know More Media. While this partnership agreement is designed to benefit both parties, the companies will remain separate entities with separate management and publishing teams.
“It is a tremendous opportunity for Know More Media to be associated with b5media. We have looked to them as a standard for blog networks and are anxious to access their experience and expertise,” said Hal Halladay, CEO of Know More Media. “This partnership enables us to focus on our audience, our quality business content, and our writers; and we believe it will lead to a more stable publishing platform as well as substantial incremental traffic and revenue growth.”
“b5media has always been a fan of niche networks that reach a very specific audience, and so the ability to come alongside the fantastic Know More Media
team and provide our technical and ad sales platform while allowing them to focus on what they are best at – producing great content – is an ideal situation for us,” said Jeremy Wright, CEO of b5media. “We are believers in collaboration and in growing the overall reach of our industry, so anytime we can partner with a great company it’s incredibly exciting for us!”
The announcement was made as both companies are participating in the BlogWorld & New Media Expo in
About Know More Media
Know More Media is an online publisher of business information and news, headquartered in
About b5media
b5media is a global new media network featuring more than 255 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports. With content written by passionate people and dedicated Channel Editors from all over the world, the Toronto-based company’s blogs attract more than ten million unique visitors a month.
» Know More Media & b5media Join Forces from MarketingBlurb
Today, Know More Media and b5media announced a partnership wherein Know More Media will license the publishing technology and utilize the advertising sales network of b5media in exchange for equity, however, both Know More Media and b5media will remain... [Read More]
Tracked on: November 7, 2007 7:39 PM | Permalink to Trackback