In this era of new media—the Internet, specifically—there are many different ways to carve out your niche online: online stores, online social network profiles, websites, online videos, and blogs, to name a few. Working for a blog network, I recognize the opportunity that blogs give to individual industry experts to share their expertise and knowledge to the much greater audience of the online world. For example, it would be very valuable for a dry cleaning expert—someone who has owned and operated a dry cleaning store—to share their experience with others who are thinking about running a dry cleaning store. This model can be applied to any industry. Such is the case with the new MassageGeeks.com.

MassageGeeks.com is a blog that is specifically targeted to one industry—the massage industry (naturally). As stated on the blog, its mission is “To help massage therapists and bodywork professionals learn, interact, and share ideas on how to successfully run a massage therapy and bodywork practice.”

The author of the MassageGeeks is massage therapist Willow Myles, who created the blog to help any reader “become a better massage therapist and run a better massage therapist business.” What better way to learn how to properly run any business than to learn from someone who has done it, or is already doing it? Among some of the topics discussed on MassageGeeks are how to market a massage business, finding the best massage school, professional massage tips, massage etiology, various body conditions, and laws and regulations regarding massage therapy. The blog truly covers a wide variety of massage industry and body wellness industry topics.

MassageGeeks is a perfect example of taking modern media and making it work for an individual, to the betterment of an industry and society.

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