More Know More Media authors are making the headlines in their respective industries of expertise. This week Susan Gunelius, the author of our blog on marketing— MarketingBlurb.com—was independently published in Entrepreneur.com. Susan wrote an article entitled Misleading Marketing Copy that Entrepreneur.com published on January 8, 2008 in its Marketing Basics section.

In the article, Susan discusses the danger of using misleading wording in your business copy, outlining the words and phrases that should be most avoided in a business’s ad copy and marketing materials. As Susan explains, “Aside from negative repercussions, some words and phrases are so overused in copywriting that they have completely lost their meaning. Instead of catching an audience's attention, words that were once powerful have become mundane and succeed not in driving customers to action but rather in boring them.”

She then goes on to list the top 5 worst words and phrases to use, as well as describe the best way to get your desired message across effectively in your copy material. It’s a great article—I highly recommend it to any marketer, copywriter, or business owner. We’re extremely pleased to be able to highlight Susan’s publishing successes in her area of expertise. Keep it up, Susan!

About Susan Gunelius. Susan Gunelius has been writing for MarketingBlurb.com since the first half of 2006. After graduating with a degree in marketing, Susan spent more than a decade working in the marketing field for some of the largest companies in the world, including divisions of AT&T and HSBC. She is the author of the upcoming Ultimate Copywriting Handbook, available from Entrepreneur Press in fall 2008. She also blogs on WomenOnBusiness.com and Brandcurve.com.