When I was at the florist today, picking up a Valentine’s Day bouquet for my significant other, I asked the owner if today was the busiest day of the year for them, expecting her to reply with a quick Yes, and perhaps an exasperated sound. Instead I received an immediate shake of the head and the reply “No, Mother’s Day is.” Ah, of course. I guess more people have mothers than have girlfriends or wives. But it was confirmed that today was the second-busiest day of the year
for a florist.
Valentine’s Day brings a massive increase in revenue to many businesses and industries; to name a few: greeting card producers, florists, jewelers, chocolatiers, restaurants, and delivery services. It is estimated that Valentine’s participants will spend an average of $123 each on Valentine’s Day, which adds up to a whopping $17 billion of Valentine’s expenditures for
How can any retail business plug in to the Valentine’s Day spending spree?
- Valentine’s Day sale. Take 10% or 20% off all products, or certain Valentine’s-related products.
- Create special Valentine’s Day packages of products. In your store, package together a candy bar, a candle, and strawberries as a Valentine’s Day gift package. Or a cell phone and a red cell phone case. Or a Valentine’s Day shoes-blouse-scarf combo.
- Offer discounts to couples who come to your establishment. If you’re a restaurant, give couples a free dessert. If you’re a café, give couples a free coffee size upgrade. Etc.
- Send an email to your client base, notifying them of your Valentine’s Day specials.
There are many ways for any retail business to benefit from the Valentine’s Day festivities—the goal is to get more customers through your doors and buying more products. Take the time to be creative and make Valentine’s Day one of your best sales days of the year.
For more great Valentine’s Day articles across our network, see Valentine ideas for the busy professional guy, Valentine’s Day for working women, and 26 Valentine’s Day puzzles & activities for kids.
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