Cherry Garcia. I have never tasted better. Free or for $2.29 – I love the stuff. Given a choice, however, I choose free. And today I could. April 29^th is Free Cone Day at Ben & Jerry’s Ice Cream. God Bless America.

Ben & Jerry's Homemade Inc., the Vermont-based business known for its innovative and tasty ice cream as well as its idiosyncratic brand of socioeconomic responsibility, is celebrating its 30^th anniversary. Year and year out, you can get a free cone at Ben & Jerry’s on April 29^th.

Last year, Ben & Jerry’s scooped ice cream onto more than 1 million free cones worldwide! That is a lot of Chunky Monkey. By my calculations, about 15,000,000 grams of fat (sorry to spoil it).

If you just can’t decide what free cone to choose, you can phone a friend or go with the audience for help. According to Ben & Jerry’s website, the following flavors are their top 10 sellers.

1. Cherry Garcia® Ice Cream
2. Chocolate Chip Cookie Dough Ice Cream
3. Chocolate Fudge Brownie™ Ice Cream
4. Chunky Monkey® Ice Cream
5. Half Baked™ Ice Cream
6. Phish Food® Ice Cream
7. New York Super Fudge Chunk® Ice Cream
8. Coffee Heath Bar Crunch® Ice Cream
9. Cherry Garcia® Low Fat Frozen Yogurt
10. Peanut Butter Cup™ Ice Cream

Even Cherry Garcia® Low Fat Frozen Yogurt made it in the top 10. Why would you? --- Unless it is free and they are out of regular Cherry Garcia.

Free is good. It built the internet! 

These guys have been leaders in their approach to business. They were one of the first businesses to actively promote social and environmental concerns as part of their business. The founding values of the company are economic and social justice, environmental restoration and peace through understanding. A great combination. Almost as genius as the combination of cherry flavored ice cream, pieces of Bing cherries and chunks of dark chocolate.