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Apr28
Miley Cyrus Vanity Fair Photos: A Branding Challenge

Disney likes their child stars wholesome, a stipulation that contrast sharply with the day’s era of bad boy and girl celebutants. Miley Cyrus’ preemptive apology for the image presented by her recent Vanity Fair photo shoot with Annie Leibovitz is a perfect example of the challenges facing young stars these days.

While some will no doubt turn this story into an issue of Disney control over Miley Cyrus, it is really about Cyrus and her family’s desire for the young starlet to remain a good role model for young viewers. If she were older, the photos taken by Leibovitz may not be an issue, but the fact is that the pictures were quite grown-up for a 15-year-old. Granted, at some point the world will have to accept that Miley Cyrus is growing up and as she does so, she should be allowed to be presented as a young woman as opposed to a little girl. Truthfully, I doubt these images would be such a big deal if it were not for Cyrus’ age because they are not obscene; simply not age appropriate. 

Of course this does not mean that as she makes the transition from a girl into womanhood that Cyrus’ image must become less respectable. However, in this time of over-sexualized teen and tween idols, the line delineating what is age appropriate is increasingly blurred. According to one Hollywood gossip blog, Miley Cyrus has been shirking her wholesome image in other ways as well with pictures of herself suggestively showing off her bra and Gawker actually accused Vanity Fair and Annie Leibovitz of grooming Cyrus like pedophiles. I think that's taking it a bit far.


In a statement to CNN, a spokesperson for the magazine noted that Cyrus was accompanied by parents and/or guardians during the entire shoot during which they were able to see all of the photos. They even quoted Cyrus saying that she felt the pictures were artisy and didn’t see anything wrong with them at all.

Be that as it may, it is entirely possible that Cyrus was simply caught up in the glitz and glam of everyone telling her she was beautiful and that the photos were great. As pointed out by Elisabeth Hasselbeck on “The View,” hindsight is 20/20 and maybe the Miley Cyrus and her family indeed thought the pictures were ok while on set, but changed their mind after thinking it over further. How many of us can honestly say we have not had moments like that?

 

 

 

At this point the best thing for Miley Cyrus and her PR team to do is continue doing damage control. Since the media has latched on to the story spinning it this way and that, it is up to Cyrus to defend her image, and making a public apology is always a good start.

 


3 Comments


What the hell! is going on with the people in this country, a talented level-headed young lady takes a few of pictures for a photo shoot that are to be displayed in an upcoming issue of a well respected national magazine. What is wrong with the picture? there is no nudity, how can anyone equate the photographs with child pornography. The only bare skin that the young lady is showing is the right side of her back, shoulder, and arm the vrest of her body is covered, we see more skin than that revealed everyday as people walk down the street or on the local beach. Look parents, if you want a positive role model for your children to emulate, then have them you!!
I think she looked a little pale in the final outcome or I think it was meant to look that way. For adults, it might not be a scandal but i think it is for some people because their kids look up to her and they think that posing that way is wrong. To be honest, I more like Miley Cyrus' music more than this kind of pictures, she and Hannah Montana's world concert is my favorite: http://dealstudio.com/searchdeals.php?deal_id=100149&ru=279 , Miley! this was not a smart choice. You are just 15, before you do it, I think you'd better ask your father first.

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