And the genius just keeps flowing from Apple Inc. (NASDAQ:AAPL) as the company launches The App Store, an applications store that allows third-party developers of applications for iPhones and iPod touch to have their tools and applications sold to iPhone and iPod touch users. It is timed perfectly with the launch of the new iPhone 3G tomorrow, which will be compatible with The App Store (as will most iPhones and iPod touch). This is a major development for Apple, or any technology company, really, to provide such an advanced system and platform for the use and dissemination of third-party products. Most applications will be available for a cost of $9.99 to the user.

It's a brilliant move. It encourages more participation in the Apple products from both users and software developers. It heightens brand awareness across the technology spectrum. It brings even more excitement to the Apple iPhone fray. It provides an extra incentive for iPhone users to upgrade to the new iPhone 3G, to try out the new applications on the new advanced phone. It solidifies even more deeply Apple's marketplace strength of creating user-friendly products and software.

Whether you're a fan of Apple or not, you must admit and respect their high degree of business acumen.