Hal G. Halladay Archives

Apr 6
Nine Inch Nails Unwrites Copyrights
Trent Reznor, of the alternative band, Nine Inch Nails wants you to take a crack at deconstructing his songs.  That is quite a twist on how many musicians and their labels look at their copyrighted music.Napster_logo.svg.png

That is some radical thinking (genius but radical).  Hearken back a few years when Shawn Fanning and friend Sean Parker first released Napster, the P2P file sharing software in June 1999. Napster enabled digital media files (mostly songs and movies) to be shared among a network.  Napster also bore a firestorm of ugly legal challenges to the service.  Noteworthy was the band Metallica that tried to have their songs removed from the network and the sharers of their songs (their fans) banned from the service. While Napster only facilitated the transfer of copyrighted material, it became the primary target of the Recordingupside_down.jpg Industry Association of America (RIAA), who thought it better to sue 12-year old users of file sharing rather invest in solutions with the music industry to find a legal and profitable way to share music files.

Well, we all know iTunes and the rest is history or at least we are on the path.  Nine Inch Nails began streaming its latest CD, Year Zero from its website in advance of its debut through commercial sources. The band also distributed tracks from the album on USB flash drives at concerts. The album is to arrive in stores in April 17th.  Now Reznor is utilizing another Apple product to not only share his music but enable his fans and other musicians to deconstruct, alter, remix and mash-up. You can download for free the single “The Hand That Feeds” and “Survivalism,” in multi-track form to Apple’s music production software, Garageband3.

From Macminute,

"For quite some time I've been interested in the idea of allowing you the ability to tinker around with my tracks -- to create remixes, experiment, embellish or destroy what's there," Reznor says. "After spending some quality time sitting in hotel rooms on a press tour, it dawned on me that the technology now exists and is already in the hands of some of you. I got to work experimenting and came up with something I think you'll enjoy."Nine%20Inch%20Nails.jpg

"What I'm giving you in this file is the actual multi-track audio session,” Reznor explains. "This is the entire thing bounced over from the actual Pro Tools session we recorded it into. I imported and converted the tracks into AppleLoop format so the size would be reasonable and the tempo flexible."

As Reznor invites,

“Listen. Change the tempo. Add new loops. Chop up the vocals. Turn me into a woman. Replay the guitar. Anything you'd like."

"…it's fun to mess around with. I've now heard a country version of the track as well as an abstract Latin interpretation). There are some copyright issues involved, so read the notice that pops up. Giving this away is an experiment. I'm interested to see what comes of it, what issues are raised and what the results are."

Hats off to Reznor for giving his fans not only his music but an opportunity to participate with him in creating music.  It is an experiment. Through experiments, we grow, change and create. That sounds like an artist, a musician. It sounds like the opposite of the RIAA. Reznor has proven that he not only is a major recording artist but he understands his craft, his fans and the transformation of media that technology has created.

Mar13
Fauxments Officially Outnumber Moments
 We all have “moments” in our lives that are unforgettable.  For many older baby boomers it may have been where they were in November 1963 when they heard that President John F. Kennedy was shot.     I can clearly remember... Continue Reading
Feb14
Random Acts of Kindness Week Starts with Me
"No act of kindness, no matter how small, is ever wasted"                                                             - Aesop It is Random Acts of Kindness Week.  What a great concept. It reminds me of the line from the play Street Car Named Desire by Tennessee... Continue Reading
Aug18
Hal Halladay, CEO of Know More Media, Featured in the News
Our own Hal Halladay, CEO and co-founder of Know More Media, was recently interviewed and featured in the news. Ben Kuo of SoCalTech.com talked with Hal, asking many questions pertaining to Know More Media’s origins, business model, and future designs.... Continue Reading
Aug16
They Might Be Giants 2.0
I enjoyed reading Steve Rubel’s post on Micro Persuasion about how to market in an internet world where audiences ebb and flow. Steve pointed out that several names that topped the Media Metrix charts in 2001 cannot be found today.... Continue Reading
Dec13
Hal Golden Halladay Bio
Hal Halladay is CEO and a founder of Know More Media. Continue Reading
 

Hal G. Halladay Archives

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