I read an interesting conversation on Gary Goldhammer’s blog, Below the Fold. Gary writes on “New journalism, modern public relations and shifts in media practices.”

In a post entitled “Unbundled Journalists: Every Reporter is a Freelancer – and a Brand,” Gary suggested that new media empowers journalists to create their own brand, and thereby

“break the surly bonds of their media masters…In this new model, reporters, not newspapers or networks, are the brands.”

True. I think immediately of Jeff Jarvis, Michelle Malkin, David Sifrey, Guy Kawasaki.  I could probably name a few more but what about all us other citizen journalists?  You know, the other 35 million?

Gary received a comment from John Cass that shed some light on this topic,

“I think that while media institutions are successful when they give more freedom to journalists, it’s the combination of talented individuals and a company that provides a structure that supports a journalist is really the winning combination.”

I think Cass has it right and Gary acknowledged the contribution of his comment. I am not a career journalist so my perspective may be different but I believe that the most efficient and productive model for blogging (for those of us not on the A-list) is a network that merges independent voices in a topical platform.

There is nothing like a little good news to show you that you aren’t crazy. Like many, we have staked a claim that blogs will be a part of a trasformation of media.  More than a couple of stories have... Continue Reading

A day hardly goes by when I am not amazed at the talent and quality of our Know More Media authors. What a cool opportunity for all of us to be part of a group of business experts. There is... Continue Reading

This notion makes sense. A promotion or ad campaign attached to an influencer should have a premium ad rate. Perhaps an “influencer score” or rating will develop. We all know the blogosphere A-listers, these are influencers. Their readership and influence is tremendous. We read and follow them. Continue Reading

In designing the Know More Media network we have tried to provide opportunities for independent bloggers to have a unique domain name, a handful of unique design elements and unfettered voice and editorial control. On the other hand we believe in the value of teamwork, sharing expertise and feeling a part of something that can be bigger and more valuable than the sum of its parts. Continue Reading

We love keeping our eye on what Darren has to say. No disappointment on this post either. Since Know More Media is a blog network, we certainly think there are many reasons to join a blog network. Darren clearly identifies and explains these reasons in good form. We think that a network with focus and therefore community and identifiable brand value are also important considerations. Continue Reading