goes a long way in benefiting the show or
actor and helping them
stand out from the
crowd, especially in the clutter of TV shows on the market
today. The advent of cable TV,
DVR & Tivo, and the Internet has drastically changed the television
landscape today, and will continue to change TV in the future. Many of the
current shows are available to be watched almost immediately on the Internet.
DVR and Tivo allow viewers to zip over commercials. Cable TV has drastically
increased the variety and number of television shows available to the average
consumer, and thus it is difficult for shows to gain the raw numbers of viewers
that were once possible.
As a result, every aspect
of the television industry is being forced to adapt and change in order to
survive, from the television production studios to the TV stations to
commercial actors to the advertisers. Traditional commercials don't have the
pull they once had. Advertisers are finding online advertising and official
sponsorships as new ways of marketing their products.
