We write about business. No more (so to speak), and no less. We write all the time. That is “what” we do.

Our authors publish expert advice, news, tips, resources, and opinions on various business-to-business topics. Unlike traditional media, our experts publish continually – as business happens. Do we know everything? I doubt it, and so do you, and that is why we value and encourage the contribution of all members of the business community, and we are constantly seeking to add qualified expert authors.

We think that Know More Media is a revolutionary departure from traditional business publishing. Our authors are typically practicing experts in their field that independently bring their expertise directly to you through a blog. If you aren’t sure what a blog is, think of it as a conversation online. They write what they know, and they encourage you to participate through comments and continuous feedback. So rather than just read, you can share your valued experience to this ever-expanding community of business expertise.

I read an interesting conversation on Gary Goldhammer’s blog, Below the Fold. Gary writes on “New journalism, modern public relations and shifts in media practices.”

In a post entitled “Unbundled Journalists: Every Reporter is a Freelancer – and a Brand,” Gary suggested that new media empowers journalists to create their own brand, and thereby

“break the surly bonds of their media masters…In this new model, reporters, not newspapers or networks, are the brands.”

True. I think immediately of Jeff Jarvis, Michelle Malkin, David Sifrey, Guy Kawasaki.  I could probably name a few more but what about all us other citizen journalists?  You know, the other 35 million?

Gary received a comment from John Cass that shed some light on this topic,

“I think that while media institutions are successful when they give more freedom to journalists, it’s the combination of talented individuals and a company that provides a structure that supports a journalist is really the winning combination.”

I think Cass has it right and Gary acknowledged the contribution of his comment. I am not a career journalist so my perspective may be different but I believe that the most efficient and productive model for blogging (for those of us not on the A-list) is a network that merges independent voices in a topical platform.